Collaboratively mapping alternative economies
نویسندگان
چکیده
منابع مشابه
Macromarketing Perspective on Alternative Economies
Alternative economies respond to the precarious conditions underpinning the everyday lives of individuals, and their lack of access to and scarcity of resources and competences. Recently there has been increasing interest in the field of macromarketing towards such alternative forms of exchange and marketplaces. Nonetheless, current understandings of alternative economies remain fragmented. The...
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ژورنال
عنوان ژورنال: Netcom
سال: 2017
ISSN: 0987-6014,2431-210X
DOI: 10.4000/netcom.2647